Young ‘n Free

Young ‘n Free was a line of bodycare products aimed at teenaged girls who were “just learning to be pretty.” I didn’t know being pretty was something you learned, but whatevs. Young ‘n Free promised to take girls from tomboy to teenaged with their line of hair care products, deodorant, bubble bath, and cologne. The ad above, from 1970, shows a tween-aged girl trying on a sophisticated party dress over her tomboyish jeans and moccasins. Our little girl is growing up so fast! But take a closer look. Is this the girl who invented the “dress over jeans” look that girls today are sporting?

And check out the psychedelic product packaging! The pretty pink, green and blue bottles with white flowers were sure to grab the attention of the average teenaged girl. I miss skincare and makeup lines that are designed to be cute enough to appeal to young girls, such as Love’s Baby Soft or Tinkerbell. They made being a kid, or more specifically, a girl kid, more fun. Girls of today are more sophisticated than girls in the Seventies. Born and raised during the age of technology, influenced by cable television and the Internet, they might allow their attention to be diverted from their text messaging just long enough to scoff at a bar of pink soap or bottles with flowers on them. Then again, Sephora just came out with a Hello Kitty line of makeup, so perhaps girls of today aren’t that different after all.

And in case you’re wondering, I purchased several items of the Helly Kitty makeup from Sephora, allowing me to relive that childhood pleasure of buying cute, gender-specific personal care products.

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